Segmentation

You can segment your audience into groups to get more insights for personalizing your game. Sometimes an A/B test might not give you significant results overall, but it might give you positive results for a specific segment. For example, you might find out that your new variation is taken positively by more experienced players while new players do not appreciate it as much.

To see your experiment results in different segments, you can simply select a segment from the drop-down menu in the top-right corner of the results window.

By default, Elecular segments your audience by the following characteristics.

• Platform

• Retention

It is possible to segment your audience by the following demographics but you will have to provide this data to the Unity SDK. Make sure to set these traits before initializing Elecular.

• Gender

• Age

using Elecular.API;

ElecularApi.Instance.UserData.Gender = Gender.Female;
ElecularApi.Instance.UserData.BirthdayYear = 1995;

Custom Segments

With Elecular, you can also assign users to custom segments using the following code:

using Elecular.API;

ElecularApi.Instance.UserData.AddCustomSegments(new List<string>{"userSegment1", "userSegment2"});